The Dos and Don'ts of Writing an Event Press Release: Downloadable PDF Sample

Your press release is one of the most important tools you have for getting great media coverage for your event. A well-written press release can get you great media coverage, but it takes practice and attention to detail. Here are some dos and don'ts to keep in mind while writing an event press release:

Your press release events should be easy to read and understand.

If you are writing an event press release, there are some basic rules of thumb that can help you write an effective one.

• Use simple, clear language. Avoid jargon and technical terms as much as possible because they are difficult to understand by non-writers. Instead use plain language with short sentences and paragraphs that highlight what is important in your story or event.

• Be active rather than passive when describing the action taking place in your story or event (e.g., "The speaker spoke about..."). This makes it easy for readers to know exactly who has been affected by events related to their newsworthy subject matter (i.e., how does this relate back here?). You should also make sure that any time someone is doing something new or interesting at an event—you mention that too!

• Use active voice instead of passive voice when describing actions like eating/drinking/walking around etcetera; i would say 80%

The first paragraph is not just an introduction.

The first paragraph is not just an introduction. It's a hook, but it also needs to be short and to the point, clear and easy to understand, friendly and welcoming—and interesting.

Vary the length and rhythm of your sentences in this paragraph: vary up their structure by using long-short sentences or simple ones; vary up their length by using simple sentences or complex ones; vary up the amount of punctuation (commas or periods) with commas preceding some words but not others; etc. You can even vary how many words you use by using longer phrases that are more descriptive than just saying things like "the event was held at" or "it happened on March 10th," etc., which makes for more engaging reading!

Remember: Don't try too hard! Keep it simple so that people will want more when they hear about what went down during this event press release (or whatever product launch). Avoid buzzwords like "unprecedented," "revolutionary," etc.; avoid clichés ("game changer"); avoid jargon words like ROI (return on investment); avoid clichés.

Use a personal, interesting angle.

When writing your press release, you should use a personal, interesting angle. This can be done in many ways:

• A unique perspective on the event or topic

• A unique approach to the subject matter

• An actionable takeaway for readers

-The time, date and location of the event -A brief description of what will happen at the event -Any sponsors or partners involved -Who is organizing or hosting iWays to Write a Press Release for Your Small Businesst

-What is the purpose of the event? -Who will be speaking or participating? -Why should readers care about this particular subject matter?

Include all relevant information.

When creating a post event press release, it's important to include all relevant information. This can include:

• The date and location of the event

• The description of what will be happening at the event

• The sponsor(s) of the event (if applicable)

• Who is organizing or hosting it.

Include as much information about your event as possible—it will help readers understand why they should attend!

Use short sentences and paragraphs.

When writing an event press release formate, you should use short sentences and paragraphs.

Using short sentences is a good idea because it makes the message more impactful and easier to understand. Short sentences are also more effective for social media posts as well as other online content where there may not be enough space for long paragraphs or even running headers (which are typically used in print publications).

Paragraphs should be no longer than two or three lines each; however if you're writing a longer article then break up your text with bullet points at regular intervals throughout the piece (this will ensure that readers don't get bored).

Bullet points are another way to keep things moving along nicely without having to stop every few words just because someone wants them there! They can be used instead of bullets if you want something unique though—like using different colors or fonts instead - just make sure they still have meaning behind them so everyone knows what they mean!

Don't use buzzwords or clichés.

Buzzwords and clichés are a big no-no. Don't use words like "the", "and", or "the most". These can be confusing to your audience, who may not know what they mean. Instead, use more specific terms when possible; this will help you avoid confusion and make sure people understand what the press release is about right away.

For example: instead of saying “We're excited about our upcoming event!” try using something like “Our next event will feature three exciting speakers with unique perspectives on marketing trends in 2019.” This way it's clear that there's more than one speaker at the event—you've given them names! And by naming them (and putting those names in quotes), you've made it easier for readers to remember them later on when they come across your event again online or elsewhere in the future—which leads us into our next point…

Make sure you have an actionable takeaway for readers.

One of the most important parts of your press release events is making sure you have an actionable takeaway for readers. If people don't understand what they're going to get from reading your story, they won't bother reading it!

You'll want to make sure that this takeaway is clear and concise. You don't want readers scratching their heads over why they should care about this event or product; instead, focus on how it will help them achieve their goals or solve problems in their lives.

Another thing to keep in mind when writing this section: Don't rely on buzzwords or clichés! It's easy for companies who write press releases all day long (or even just occasionally) become tired of using the same words over again without thinking much about what those words mean behind each one. The best way around these issues is by keeping things simple yet concise so there aren't any misunderstandings between yourself and your audience later down the line

A well-written press release can get you great media coverage for your event!

A well-written press release can get you great media coverage for your press release on event!

• Describe the event. What are you doing? Who's coming and why should people care? What does it have to do with the community or industry, i.e., what is this event about? If you don't provide enough information, someone may not even know what your event is all about.

• Describe where it took place (or will take place). If possible, include a map so readers can find out more easily—and maybe even RSVP their attendance! You never know who might be interested in attending an event like yours!

• Provide numbers on how many people attended/attended; if something was targeted toward specific demographics (like teens), then use those numbers instead of generic ones like "1000+" or "50 attendees." This makes it easier for reporters who don't know much about your business yet because they'll be able see exactly where these numbers came from instead of just guessing based on other sources' estimates which may not always tell accurate stories due lack knowledge behind them."

We hope that this guide has helped you to create an effective example of event press release for your next event. We know that it can be a challenge, but don’t let the fact that there are so many things to consider get in the way of your goal! There are plenty of resources out there that will help you craft a great release (like this article), and we’re happy to answer any questions along the way!

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