The Dos and Don'ts of Music Event Press Releases: Expert Advice

 


Music events are a great way to get exposure for your band or artist. They can also be an opportunity to network with other musicians and industry experts, who can help you promote your next gig or album release. However, if you don't do your research before sending out a press release events announcing one of these events, it could backfire on you and make things worse instead of better! Here are some dos and don'ts when crafting an effective press release:


Do make sure the press release is timely and relevant to the music event.

The timing of a press release is very important. You should make sure that it’s relevant to the event, and that it was written within 24 hours of the event. If you write it too late, people will think your story is old news or something they already know about. But if you wait too long to send out your release, then there could be some confusion as to what has happened in this particular situation.

If you send out a press release before an event takes place, then there may not be enough time for people at that venue or at other locations where people will read about what happened during their visit (such as hotels). However, if someone brings up something from one location into another location later on during those same hours—you will probably have plenty of time before publication deadlines begin again so long as no one else has already mentioned anything else related between two locations already mentioned earlier today!


Don’t use overly promotional language that can turn off journalists.

DO: Use friendly language.

DO NOT: Use overly promotional language that can turn off journalists.

DON'T: Use overly promotional language that can turn off journalists and turn them off from writing about your event.


Do include all the important details of the event, such as date, time, location, and ticket prices.

When writing a events press release, you should include all the important details of your event. These include:

  • Date and time (day/month/year)

  • Location (address)

  • Ticket price range for each type of ticket, if available

  • Name of organizer or venue's name with contact information on website/social media pages if applicable

Don’t forget to include a brief history or background of the artists or bands performing.

The first thing to keep in mind about a press release is that it's not just about what your company has done. It's also about who you are, and where you have been. This can be accomplished by including some basic information about the artists or bands performing at an event. If they're major acts, include their biography and history as well as some images related to them (e.g., album covers).

If there are no major names involved, try adding something like this: "This event will feature local talent performing new music." That way readers will know exactly what kind of shows they're getting into when they attend!


Do make the press release easy to read with clear formatting and bullet points.

When you writing an event press release, make sure it's easy to read. Here are some tips:

  • Use a font size that is readable by people with vision impairments and those who have difficulty reading small print. You can find out what the maximum recommended text size is in the United States at http://www.cga-library.org/resource/docs_and_guidelines/.

  • Use a font color that is easy on the eyes and doesn't tire them out after reading through your entire release multiple times (this will save them from feeling fatigued). If possible, use colors that are not too bright so that they're easier on sensitive eyes like mine!

  • Keep things simple by using bullet points whenever possible—they break up long paragraphs without making them feel too overwhelming for readers' attention spans (especially if there's any chance someone might have their mind elsewhere when reading).

Don’t use excessive capitalization or exclamation points that can come across as unprofessional.

  • Don't use excessive capitalization or exclamation points that can come across as unprofessional.

  • Avoid using too many exclamation points, especially if the tone is serious.

  • Try to avoid using capitalization at all in your press release (or at least keep it to a minimum). Keep in mind that some people prefer lowercase letters, so if you're using them, make sure they don't detract from what you're trying to say.

Do include quotes or testimonials from musicians, event organizers, or other industry experts.

You should include quotes or testimonials from musicians, event organizers, or other industry experts in your event press release formate.

This is a great way to get your readers excited about your event and make them want to be there. If you have an awesome lineup of musicians playing at the concert hall during the opening night of the festival, then it's likely that many people will be interested in attending this concert. It's also helpful if you can include some words from attendees who were at another show within the same weekend (or even days) as yours just so everyone knows how much fun they had there too!

If possible, try getting quotes from local media outlets as well because they will love hearing about how great everything was at such-and-such place because it means more readership for them when someone writes something positive about what happened there yesterday instead of just saying "Yay!"


Don’t use copyrighted material or images without permission.

  • Don't use copyrighted material or images without permission.

  • If you don't have the rights to use an image, don't use it.

  • If your event is branded with a logo or brand name, make sure that you have permission from the company before using their logo or branding in any way for publicity purposes. This includes post event press release as well as other marketing materials such as flyers and website banners (if applicable). It's also important that when using any social media platforms like Facebook and Twitter, there are links back to where people can find more information about the event itself so they know what they're looking at before clicking through!

Do proofread the press release thoroughly for errors and typos.

  • Proofread the press release thoroughly for errors and typos.

  • Use a spell checker, grammar checker, translator if necessary and proofreader.

Don’t forget to include contact information for media inquiries and RSVPs.

Don't forget to include contact information for media inquiries and RSVPs.

  • A phone number, email address, and website address are all great things to include here. If you're including social media handles or other contacts who may be interested in the event, they should also be listed here.

  • The location where your press release will be sent out is also important! This can help ensure that people don't accidentally end up at another venue when they go to RSVP on Facebook (or whatever other social media platform).

  • Lastly, make sure that you have a date set for when your event will occur as well—this way everyone knows when it's happening so there won't be any confusion about what day(s) work best for them!

Conclusion

It’s important to remember that a press release on events is an opportunity for you to share your event with the world. There are many different ways to do this and we hope these tips have given you some ideas of what works best for your particular situation. If you need any additional help, feel free to reach out!


Get in Touch!

Website – https://www.pressreleasepower.com

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Email –contact@pressreleasepower.com

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