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A press release is a short, concise summary of an event that can be shared with the media. It's typically used to promote an upcoming or ongoing event, such as an expo, conference or seminar. A press release should include details about the event itself as well as key speakers and topics being covered during it.
What is a press release?
A press release is a written communication that conveys information to the media. It's different from a blog post, which doesn't necessarily have to be published anywhere else (though it can be); it's also different from an article or podcast, which are often just commentary on something else. A press release events is more like an official announcement by a company or person—it announces something important and will usually include a brief summary of what was announced as well as any relevant facts about why this particular piece of news matters now and why readers should care about it.
Press releases are used by companies who want to get their message out into the world quickly and effectively, but they're not always easy for people outside those companies' industries (like yours) who aren't familiar with how this works!
A sample press release template.
A press release is a friendly, informal, and conversational approach to communicating with the media. It should be written in a tone that's easy to read, understand and write—which means it needs to sound like you're talking as much as possible. To do this, we recommend using plain English instead of jargon or industry-specific terms. For example:
Use language that everyone can understand (and use some simple examples).
Use active verbs rather than passive voice (e.g., "we will launch" instead of "we were launched").
Focus on what happened in your company rather than where it came from (if you want more context about how something was developed elsewhere, look at our section on resources).
The 10 Things You Need To Know About Your Event Press Release.
A post event press release is a great way to get your audience excited about the event, but it's also important that you include some information about the event itself. You should be able to give readers a sense of what they can expect from their experience or how they'll benefit from attending.
You should start with an overview of the event and then provide some details on its content and schedule so people can make plans accordingly. If possible, include links to more information at each point in time throughout your story—this makes it easier for people who want more information later on down the line!
The press release should have a catchy headline that clearly conveys the key message of the virtual event
You should have a catchy headline that clearly conveys the key message of your virtual event. The headline is what will attract readers, so make sure it’s clear and concise.
Make sure it is clear what your event press release sample is about: will you be discussing a particular topic or offering a solution? Be specific.
Who will attend? Just like with print media, be sure to list all participants for each event so readers can find them easily on social media channels (Facebook events and LinkedIn groups). If there are multiple sessions at an event, include links where people can sign up for those sessions as well.
When does this all happen? Include any dates/times in this section too! It's always good practice to include when something happens because otherwise people might not know when exactly they need to take action around new information—or worse yet...nobody shows up!
The first paragraph should provide an overview of the virtual event, including the date, time, and purpose of the event.
The first paragraph should provide an overview of the virtual event, including the date, time, and purpose of the event.
This section should include:
An introduction to what you’re going to talk about (briefly)
Links to all relevant websites or social media pages where people can find out more about your topic(s)* A link to registration for those who want to attend your virtual conference.* A list of speakers who will be speaking at this event press release formate.* Links to any relevant articles or blog posts that have been written about this topic by other authors on our site
The press release should highlight the key features of the virtual event, including keynote speakers, topics to be covered, and any unique or exciting elements.
Mention the speakers.
Mention the topics to be covered, if applicable.
Highlight any unique or exciting elements of your virtual event and how it will benefit attendees.
Provide a clear call-to-action: "Attend our webinar on [topic]!" or "Register for our webinar today!"
Include quotes from speakers or key organizers that highlight why they are relevant to this audience (if they're not already). If you have questions about what makes someone an expert in their field, ask them! Ask them what they're passionate about and why it matters to you—it may help inform your own content creation process as well. You could also consider including links back to those experts' websites so readers can learn even more about them than what is shared on social media platforms like Facebook and Twitter alone
Clearly define the target audience for the event and highlight why they should attend.
Clearly define the target audience for the press release event and highlight why they should attend.
Make it easy for them to register.
Provide a link to the event website, which you can use in your press release.
Make sure that this virtual event is relevant to your target audience, so you don’t end up with a poor turnout—or worse yet, no turnout at all! If there are other companies who offer similar services or products (which may be similar in some ways), make sure that you focus on what makes yours better than theirs.
Include quotes from speakers or key organizers of the event to provide added credibility and a human touch.
Include quotes from speakers or key organizers of the event to provide added credibility and a human touch.
The following are examples of quotes that can be used:
“The ability to work together effectively is vital for success in any field, but especially so in today's competitive business world."
"We're excited about how this new technology will help us reach new heights as an organization."
"Our goal was not only to raise money for charity but also create publicity for our school's athletic programs."
Encourage readers to attend the event by providing a clear call-to-action, such as a link to register or RSVP
Encourage readers to attend the event by providing a clear call-to-action, such as a link to register or RSVP.
Include a link to your writing an event press release page on your website or blog.
Link directly to “Register Now” page on your site: https://eventname/register/ or https://eventname/rsvp/.
Provide links for each speaker and panellist who will be speaking at the conference. If there is more than one person presenting on a particular topic, list them all in order from most recently added up through oldest first (e.g., “John Smith will be speaking about [topic] at our next virtual event! He's been involved with X company since they started working together back in 2013."). This helps attendees find out more about what topics are being discussed by each presenter so they can make informed decisions about attending these events as well as decide which ones might suit their needs best based upon what other attendees have said about them online beforehand (i..e., whether someone else has reviewed their presentation before hand).
Include links to social media pages or handles related to the event to encourage engagement and promotion.
Include links to social media pages or handles related to the press release on event to encourage engagement and promotion.
Press releases should be short and to the point, with a clear call-to-action.
You can also include links to your website, if you have one that is related to your event (for example: "For more information about this event, please visit [https://www.pressreleasepower.com]").
Conclusion
When writing your press release, remember that a well-crafted press release is an effective way to promote your virtual event and get the word out. By using this template, you can customize it for your needs and send it off with confidence!
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