How to Improve Cision Newswire's Customer Focus
The press release is the fundamental tool of today's PR industry. It's been around for decades and it's still in use today by many companies. However, there are some improvements that can be made to make your releases more customer-centric and help them stand out from other companies' press releases. In this post, we'll go over some best practices for making sure your company stands out by improving its press release experience.
Improve the quality of releases.
Make sure the release is relevant to the audience. You should have a good understanding of what your customers are interested in, and how they consume information.
Make sure your newswire releases are well written and factual. This means that you need to spend time researching relevant topics, making sure that all facts are correct before publishing them on Cision NewsWire.
Keep an eye on formatting when writing new articles for Cision NewsWire; this will help improve readability and make it easier for people who read your content online or through other platforms like Facebook or Twitter.
Structure each article so it flows easily from start to finish without any confusion about where things should begin or end within each piece (for example: do you start at paragraph one if there aren't many sentences before beginning?)
Introduce a rating system for press releases.
Introduce a rating system for press releases.
Imagine that you're working on behalf of your client, who has been asked to release a press release announcing the launch of their new product or service. The newswire editor wants to know what kind of content will be most useful and relevant for the audience they've identified as being interested in receiving this type of information—but how can he or she make an informed decision without having any idea about how well-received each piece would be?
To help address this problem, Cision recommends using a rating system that allows customers (or potential customers) to rate each release before publication. By tracking such information as number of clicks per day on each piece (as well as other metrics), editors can determine which pieces are performing best based on real-time sentiment analysis rather than simply relying upon past performance alone; this will allow them not only build better products but also provide better customer experiences overall!
More social media share buttons in the website.
Social media is a great way to reach your customers and keep them engaged with your brand. But, if you’re not careful, it can be easy for social media shares to get lost in the mix of other posts on your website.
Social media share buttons are important for two reasons: firstly, they allow users to share content directly from their browsers; secondly, they give Cision newswire an opportunity to engage with consumers who visit their site via social networks such as Facebook and Twitter.
Offer a syndication option for brands.
Syndication is a way to get your content in front of more people. It's usually done through email, but you can also syndicate via social media and even search engine results pages (SERP).
Syndication allows you to reach out to people who are not on your customer list—and it might just be the right step for your business. For example, if you're a restaurant that serves breakfast every day but only has a handful of customers who eat there regularly, then syndicating articles about breakfast recipes could help bring new customers into the fold by introducing them to something they might enjoy eating while they wait for their morning meal at home.
Ditch the form-filling on submission process.
If you're a newswire publisher, you know that the best way to keep customers engaged and happy is by making it easier for them. The best way to do this is by removing as many barriers as possible between your site and their submission process.
The problem with forms on submission is that they're clunky and time-consuming—and in many cases, they can even discourage people from submitting at all! This isn't good for business; after all, if someone doesn't want help filling out those forms then how can they expect others do so?
If you want your readership base (and revenue) growing faster than ever before then ditch those forms completely!
Improve keyword matching algorithms.
If you want to increase the number of matches, it's important that your keyword matching algorithm be improved. The way that journalists find press releases is through their own personal databases and tools—if a journalist doesn't have access to those resources, they're at a disadvantage when trying to find relevant content. In addition, if your keywords aren't being matched with great accuracy, it could lead some journalists away from using Cision as an engine for finding new stories in their area of focus (and this could potentially harm your rep).
The best way for us here at Cision NewsWire Newsroom Services t o improve our service is by focusing on making sure we're providing high quality results during our search process:
If you make all these improvements, your customer experience will be unbeatable
Customer experience is the key to success. It's a combination of the customer journey and the customer interaction, which are involved in every part of your business.
Customer experience is about how your customers feel about your brand, product or service as they interact with it. When you make all these improvements to Cision Newswire, it will be unbeatable!
Conclusion
If you follow these tips, your press release will become more customer-oriented and thus more likely to get picked up by the media.
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