Guidelines for Writing Great Media Release Templates
The art of writing news release example is a complex one. You have to ensure that the content is engaging, informative and timely. This can be tricky given the subject matter, but there are some tried-and-true elements that you can use to make your releases more effective. For example:
Headline
Headlines are the most important part of any media release. They’re what give your story its shape and direction, as well as its hook or punchline. A good headline will make readers want to know more about what you have to say—and if they don’t want to know more, then there’s not much point in writing it at all!
So how do you write a good headline? Well first off: keep it short (about 50 words). This is because people are busy, so they'll only read so much before deciding whether or not they want more information on this particular topic. Also consider using keywords related directly back into your main body - these can help increase traffic by helping searchers find relevant material quickly when searching online!
Subheadline
A subheadline is a paragraph-long summary of the main story. It should be written in the present tense, and it should tell a quick and concise story about your product or service. It will act as a hook for readers who are interested in learning more about what you're offering, so make sure that this piece has personality!
The ideal length for your subheadlines depends on how much space they'll get on social media platforms like Facebook or Twitter (or even LinkedIn). If possible, try to use one word per line rather than multiple ones at once; this will help keep things concise while still communicating everything you need them to know about your product/service in just one sentence!
The 5 Ws
The 5 Ws
Who: This is the most important question to answer. If your target audience are the media, then include their names and titles directly in your template. For example, if you're releasing a press kit for a new product launch and want it to be sent out to journalists from all of the major publications, then you should name them all here: "The New York Times", "The Wall Street Journal", etc.
What: What do we have here? A media release template can be built around any topic imaginable—from local news coverage about an upcoming event or fundraiser at City Hall to national stories about celebrities coming out of hiding (or announcing they're dating someone else). It may even be possible that something completely unrelated has come up recently and could use some attention from the press!
Contact info
When it comes to contact information, you should include the name and contact information of the person who wrote the release. This includes their phone number, email address and address as well as their website if relevant. You could also add their Twitter handle or other social media accounts (if they have any).
You should also include any other contact details that may be relevant in your media release template:
A phone number for media enquiries
An email address for questions about content or production issues with your product/service/company
Quotes
Quotes are a great way to emphasize the main points of your media release example. Make sure that each quote is short and direct, with an active verb (e.g., “said” or “claimed”). Quotes should never be longer than 1 sentence per paragraph.
Make sure that you source all quotes used in your media release template: if someone says something, it should be attributed directly to them—don’t just copy and paste!
Optional elements
Optional elements are those items that you don't need to include in your media release template but can be helpful in making it more appealing. These include:
Photo
Video
Map (if relevant)
Caption
List of sources * Links and URLs to additional information, images and video clips/footage etc., which may be available on your website or social media accounts. If you have any other links or material relevant to the story then they should go here as well - eg blog posts, websites with further information on this subject matter etc..
These components will help you write an effective media release.
Headline: The headline is the most important part of a sample press release template and should be written in an engaging way that grabs the reader's attention.
Subheadline: A subheadline can be used to add more detail or context to your main headline. It makes it easier for people reading your news article to determine what they need to know about it, which is helpful if you're trying to get them interested enough in what you're saying so they'll click through and read more of what you have written.
Contact info: Make sure this section contains accurate contact information for all parties involved with creating this piece (you). To keep things organized, consider breaking down each person's name into their job title/role within the project—for example, "Thomas Smith" would become "Director" if he were directing this project himself instead of being credited as producer or co-producer."
Quotes: These quotes should be real words spoken by people who might want others listening attentively during presentations/interviews etcetera...
Conclusion
There's nothing worse than a poorly written event press release template. Your readers expect professionalism from you, and so should your media release. If you follow these guidelines and make sure to keep them in mind when writing your own releases, it’ll help ensure that you get better results for yourself and others who are looking for information about your company or product.
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