What to Put in a Press Release and a Template Example
When you’re looking to get the attention of journalists and media outlets, a press release is one of the best ways to do it. But how do you write one? In this blog post, we’ll cover everything from what a press release format is to how you should structure it, including tips on writing for SEO purposes.
What Is A Press Release?
A press release is a way to get your story out to the media. It's a way to get your business noticed and, more importantly, it's a way to get more customers and clients through word-of-mouth advertising. A well-written press release template can also help you sell more products or services.
The reason that most businesses don't have a professional looking PR person on staff is because they don’t know how or where they should start with their own publication pieces. The best thing about this article is that we will walk through each step from start-to finish so that when someone asks "how do I write my first ever press release?" this article will be just one click away!
The Structure Of A Press Release
The structure of a press release is simple. There are three parts:
Introduction paragraph
Body of the press release (what you're saying)
Conclusion paragraph
How To Write A Press Release For Your Business
Now that you've got a press release template and know what to include, let's go over how to write it.
Start with a catchy headline that grabs the reader's attention. It should be short, sweet, and simple—not too long or wordy. Be as concise as possible while still capturing your message in one sentence or less!
Write in present tense (i.e., "Our company just announced...") if possible - this will make your writing seem more authentic and personal rather than just another sales pitch letter from a company who is trying hard to sell something they have no idea about yet (which happens way too often).
Use an inverted pyramid structure: start with general info about yourself/business; then get into specifics about what happened; end with call-to-action statements like “Download our free eBook today!" or “Visit us at [URL]"
Final Thoughts On Writing A Press Release
When writing a press release, it’s essential to be clear and concise. You want your message to be as easy as possible for the reader to understand.
The tone of your story will also play an important role in how readers respond. You can use this guide along with a template (like the one above) or any other tool out there to help you write effective press releases that get noticed by potential clients and customers alike.
Use the tips above to write a press release that works!
Now that you've got the basics down, let's get into some more advanced tips.
Be sure to include all of the information a reporter needs to write a story: Your name, contact information and any other details about your business or organization. This will make it easier for them to find out who they are talking with when they call or e-mail you back.
Use your own words, not clichés: This can sound fake if done badly—and no one wants that! You want readers of your press release template to be able to tell right away whether or not their expectations were met by what they read (or didn't read). If there are any cliches at all in the text itself—like "We're excited about our new product launch" or "Our team works hard every day" etc.—they should be avoided completely; these kinds of statements don't really add much value unless someone gets really specific about why those things matter just then and there with extra details like why now instead of later might make sense for example...
Conclusion
Now that you know the basics of writing a press release, it’s time to get started! We hope this article has given you some helpful tips as well as some inspiration for your own media release example. Remember, even if you don’t have a lot of experience with writing or editing, there are plenty of online resources available for assistance. You can also reach out to us at [email address] if there are any questions we may be able to answer or provide resources that might help in your journey toward becoming a successful freelancer!
Get in Touch!
Website – https://www.pressreleasepower.com
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Email –contact@pressreleasepower.com
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